Racing on TV Ratings Review: NASCAR Still King in U.S.; F1 vs. IndyCar Battle Heats Up


 1) Sunday’s NASCAR Cup race at Las Vegas Motor Speedway was a case of good news and bad news for NASCAR. The good news is the stock car series drew 3.991 million viewers in the Fox Sports telecast from Las Vegas.

However, NASCAR’s Vegas viewership number was also somewhat concerning: Sunday’s ratings were approximately 14% lower than last year’s race, which drew an overall viewership of 4.544 million.

2) With its Sunday morning (10 a.m. ET) ESPN telecast of the 2023 season opener from Bahrain in the Middle East, Formula 1 drew 1.318 million viewers.

3) IndyCar came close to topping F1, but alas, the season-opening race in St. Petersburg, Florida (noon ET) drew a combined NBC Sports/Peacock streaming rating of 1.189 million viewers.

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